founder

We succeed by seizing existing & emerging market opporatunities through effective & ralible solutions.

founder

Invest in people; people drive ideas,innovation, success & define the compaines they represent.

Saber - Our Story

In 1976, H.E. Sultan Bin Rashed Al Dhaheri and Mr. Maher Nasser, founded Sultan Bin Rashed industrial group “SABER” by the establishment of its first factory, Giffin Traffiks L.L.C. in Abu Dhabi and brought to fruition a vision of delivering total signage solutions for the developing Emirate of Abu Dhabi.

The partnership of the two founders extended further by the creation of several more companies and acquiring others to form the SABER Investment Company L.L.C of today.

From its humble beginnings, the Group started its journey from a small traffic sign manufacturer to a leading UAE industrial conglomerate of several companies working in synergy to promote all aspects of Way Finding Signage Solutions, Airports and Airfields Solutions, Infrastructure Solutions (Defense, Security and Logistics), Environmental Solutions (Road Marking Paint, Powder Coating), Road Safety Solutions (Crash Cushions, Raptor and Wire Rope, TMAs, Guardrails and End Terminals), Intelligent Traffic Solutions (VMS, ANPR, Parking Management and Guidance, RWIS, Traffic Counting, OHVD, Wireless Sensors, IP Cameras, Intelligent Lighting ‘LED’ Solutions), Automated ‘Intelligent’ Building Solutions and Solar-Hybrid Technology Solutions (Integrated for Military Applications, Traffic Subsystems and Residential Complexes).

As a committed member of the International Roads Federation (IRF) and ITS America in Washington DC, U.S.A; with over 40 years of GCC Experience, SABER Investment Company L.L.C is capable of providing full turn-key solutions in all its applications and services, giving its clients, the major stakeholders and government entities within GCC the advantage of dealing with a superior local, professional and certified engineering, technology and contracting establishment.

SABER Investment Company L.L.C takes pride in its product quality, service excellence, talented workforce, years of in-depth experience and innovative solutions in the industries of construction, contracting, manufacturing, digital technology, connected infrastructure and system-integration. Today, SABER Investment Company L.L.C counts more than 2,350 employees including over 250 Engineers and support staff in many locations across the UAE. The Group also holds strategic partnerships with companies in the USA, UK, Europe and South America that are world leaders in bringing to fruition disruptive innovation by partnering with SABER to bring local specialization, deployment and commissioning.

Historical Landmarks

Giffin Traffiks LLC

Year - 1976

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Manufacturing of signage, gantries, sub-stations, road infrastructure, automated cabinets, post office and parcel boxes, self-service kiosks. In addition, we manufacture custom-centric light, medium and heavy steel structures.

Ben Giffin Trading Est

Year - 1986

Country

UAE

Ownership

100%

Status

Terminated (1)

Formation

Established

Scope of Business

Contracting services as they relate to roads infrastructure with expertise in Signage, Gantries, Cantilevers, Fences, etc. In addition, we provide pilling as well as traffic management and diversion services.

Prismo Gulf LLC

Year - 1974

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Application of Thermoplastic road marking, asphaltic plug bridge joints, joints and crack sealants, guardrail reflectors, reflective road studs, ceramic markers, sports surface coatings, rubber removal, friction testing, & roadside delineators.

Giffin Traffiks General Contracting Est

Year - 2000

Country

UAE

Ownership

100%

Status

Terminated (2)

Formation

Established

Scope of Business

Contracting services as they relate to roads infrastructure with expertise in Signage, Gantries, Cantilevers, Fences, etc. In addition, we provide pilling as well as traffic management and diversion services.

Al Jazira Metal Industries LLC

Year - 2001

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Manufacturing of Guardrail, corrugated sheets, sandwich panels, z purlins, bus stations, casting, aluminum decorative items. In addition, we manufacture design to build concepts for critical infrastructure and BOT/PPP based asset View More...

Injaz National General Enterprise

Year - 2002

Country

UAE

Ownership

100%

Status

On Going

Formation

Established (2)

Scope of Business

Contracting services as they relate to roads infrastructure with expertise in Signage, Gantries, Cantilevers, Fences, etc. In addition, we provide pilling engineering works as well as traffic management and diversion View More...

Metal Coating Industries (MCI) 1994

Year - 2005

Country

UAE

Ownership

100%

Status

On Going

Formation

Acquired

Scope of Business

Decorative powder coating, epoxy coated rebar, and different surface treatment solutions.

Giffin Traffiks Building Contracting

Year - 2006

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Contracting related to fixing road tiles, curbstone, ducting, manholes, gullies, fence, in addition to general civil work.

Giffin Traffiks Signs Co.

Year - 2007

Country

UAE

Ownership

100%

Status

On Going

Formation

Established (1)

Scope of Business

Contracting services as they relate to roads infrastructure with expertise in Signage, Gantries, Cantilevers, Fences, etc. In addition, we provide pilling as well as traffic management and diversion services.

Prismo Gulf Paint Industries

Year - 2007

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Production of thermoplastics road marking, and 2nd generation road marking. Innovative technologies include Rubberized Asphalt, Cold Plastic and Water-Based paint.

Saber Investment Company LLC

Year - 2014

Country

UAE

Ownership

100%

Status

On Going

Formation

Established

Scope of Business

Group Holding Company, and corporate management.

Giffin Al Jazira Metal Industries

Year - 2020

Country

UAE

Ownership

100%

Status

On Going

Formation

Merger (3)

Scope of Business

Focused on supporting the legacy catalogue of products as well as re-positioning itself to become a leader in the design, manufacture and deployment of next generation technologies centered around digital View More...

  • In 2007 Giffin Traffiks Signs (Formerly Khalaf Sultan Traffic Signs) replaced Giffin Contracting
  • In 2002 Injaz National Enterprise (Formerly Khalaf Sultan Contracting) replaced Giffin Contracting
  • Merger between Giffin Traffiks (1976), Giffin Traffiks Signs (1986), Metal Coating Industries (1994), Al Jazira Metal Industries (2001), and Giffin Traffiks Building Contracting (2006)