Manufacturing the Infrastructure of Safer Roads Since 1976.

– Home of Traffic, established in 1976, is the leading manufacturer of traffic signage, road safety systems, guardrails, bus shelters, and urban infrastructure in the Middle East and Africa. Based in the United Arab Emirates, the company delivers high-quality road infrastructure solutions to governments, municipalities, infrastructure developers, and contractors across the region.

With decades of engineering expertise and large-scale manufacturing capabilities, produces a comprehensive range of road and traffic infrastructure products including traffic signage systems, road safety barriers, guardrails, crash cushions, bus shelters, urban furniture, and decorative street infrastructure. Our solutions are engineered to enhance road safety, improve mobility infrastructure, and support the development of modern transportation networks.

As part of the G – Home of Traffic ecosystem, operates alongside Prismo, a specialist brand in advanced road marking materials and technologies, and supports the G Home of Traffic Marketplace, a digital B2B platform connecting road infrastructure manufacturers with contractors and buyers across the GCC and the wider Middle East and Africa.

Beyond manufacturing, provides comprehensive road infrastructure services, road marking solutions, and transportation asset maintenance. Our capabilities include the installation of traffic signage, guardrails, road furniture, and urban infrastructure for both new developments and existing road networks.

Our infrastructure maintenance services include road marking and pavement markings, decorative and 3D pedestrian crossings, joints and cracks repair, bridge expansion joints maintenance, road studs installation, and paint cleaning and removal. Through advanced technologies and preventive maintenance programs, we help ensure the long-term safety, durability, and performance of road infrastructure assets.

For aviation infrastructure, also provides airfield marking and runway rubber removal services, maintaining runways, taxiways, and aprons in accordance with international aviation safety standards.

Our urban infrastructure capabilities extend to the supply and installation of bus shelters, cycle track infrastructure, and public urban fixtures, supporting the development of safe, efficient, and attractive public spaces.

Driven by innovation, manufacturing excellence, and engineering expertise, – Home of Traffic continues to support major infrastructure projects across the UAE and the wider region, delivering reliable road safety and urban infrastructure solutions that meet the highest standards of performance, safety, and design.