– Home of Traffic® is a leading signage and urban infrastructure manufacturer in the UAE, offering a diverse range of high-quality products designed to improve road safety, urban functionality, and the visual quality of public spaces. Our portfolio includes signage systems, road furniture, road safety systems, urban fixtures, and road marking paints, supporting infrastructure development across highways, cities, and large-scale developments.
With over four decades of industry experience, strengthened through the integration of several specialized companies, – Home of Traffic® delivers integrated manufacturing and turn-key infrastructure solutions for highways, residential communities, tourism developments, industrial zones, and urban mobility projects. Our products are engineered for durability, visibility, and safety, making us a trusted partner in the development and maintenance of modern transportation networks and public spaces.
At – Home of Traffic®, we offer a comprehensive range of road safety and urban infrastructure products in the UAE, designed to meet the evolving needs of modern cities and transportation systems.
Our Signage solutions include systems developed for street addressing, road and traffic signage, highway signage, office and building signage, identity and monumental signage, smart and digital signage, and project and construction signage, delivering clear communication, navigation, and identity across urban and transportation environments.
Our Road Furniture includes gantries and cantilevers, bridge parapet railings, median fences, and other structural roadside elements, designed to support traffic information systems while improving the functionality and appearance of road infrastructure.
As a signage and urban infrastructure manufacturer in the UAE, we also provide advanced Road Safety Systems, including impact attenuators, guardrails and barriers, wire rope safety barriers, end terminals, crash cushions, work zone barriers, and protective roadside systems, helping protect drivers, pedestrians, and roadside infrastructure.
Our Urban Fixtures include decorative fencing, louvered fences and screens, bus shelters, public seating and benches, substations and utility enclosures, canopies, protective barriers and bollards, enhancing the usability, comfort, and architectural quality of public spaces and urban developments.
Additionally, through Prismo – Home of Marking®, part of – Home of Traffic®, we manufacture high-performance road marking materials, including acrylic waterborne road marking paints, thermoplastic reflective road marking systems, 2K MMA cold plastic markings, customized specialty coatings, and acrylic coatings for cycle tracks and jogging paths, delivering long-lasting, high-visibility pavement markings that support safe and efficient traffic management.
Each product category is developed with precision engineering, advanced manufacturing technologies, and decades of infrastructure expertise, ensuring that – Home of Traffic® delivers solutions that enhance safety, efficiency, durability, and urban design quality across a wide range of infrastructure environments.
